REGISTRATION & BREAKFAST sponsored by eCentral
Jack McGannon & Thomas Mockenhaupt
Simplicity, Sophistication, and the Strive for DAM
“Simplicity is the ultimate sophistication.”- Leonardo da Vinci
Simple is hard. The ability to make things bigger, more complex, more than what is required for your DAM is easy. Yet, it takes nothing short of sheer genius and dedicated hard work to focus on the other direction, driving simplicity at its best.
Simple is harder than complex; you have to work hard to make it simple. In classical Hebrew, the word for simple and for perfect are the same, because perfection lies in simplicity not in complexity. Simplicity is the goal, and not the starting point.
The decision to implement a DAM system is a positive step in the right direction to gaining operational and intellectual control of your digital assets. Using DAM effectively can deliver knowledge and measurable cost savings, deliver time to market gains, and deliver greater brand voice consistency—valuable and meaningful effects for your digital strategy foundation.
DAM is by nature a complex undertaking when you consider all of the inputs, the connecting points, and the human element required to create and maintain the governance structure needed to flex and adapt to your growing and evolving business. DAM brings with it great responsibility as to how the organization’s assets will be efficiently and effectively managed in its daily operations.
The opportunity in front of us is clear: we can invest in this effort. The benefits of DAM are within your reach. We can dedicate this investment—this effort—in our people, processes, and technology. We can work hard to make the complex simple.
This morning, I will share with you some of that simplicity we’re all striving for, showing the sophistication you need in your DAM and the inspiration to do so. Critical elements such as metadata, user experience, workflow, and governance are all part of the effort, the sophistication that becomes your DAM.
Cumulus Customer Case
Half a Million Images Online and Counting!
Library ETH Zürich
The image archive with over 3.5 million analog images has managed over 900,000 data records with Cumulus since 2005, and half a million images are online. The images can be downloaded free of charge, and every year there are 180,000 downloads with around 220,000 visits. Volunteers help us label the images, and 1,200 comments are received each month (crowdsourcing). Conclusion: Cumulus can do a lot! We show where we still see innovation potential for GLAM institutions!
Cumulus Customer Case
From Picture to Product Information in a Multi-Channel Environment
In a multi-channel environment, Alnatura is facing many challenges regarding product information in almost all business processes. The customer being the focus, demand for high quality, detailed and legally required product information, Product Information Management and Digital Asset Management has been one of our main topics over the last 3 years. A small team within this process is responsible for providing consistent, quality approved digital assets for all channels – many assets being used by Germany’s biggest retailers. Our Canto Cumulus solution integrated into our processes and systems (PIM, Onlineshop) will help us face those challenges. With this in mind, we will present our Canto Cumulus Solution from this perspective and how we are planning to develop this further.
Cumulus Customer Case
From a Regional Solution to a Global System
Olympus, a manufacturer of opto-digital products, has a wide range of high-resolution marketing materials such as images, documents and videos for its three divisions Medical Systems, Scientific Solutions and Consumer Products Divisions, which are required for a wide variety of applications in a variety of resolutions and formats. This required a central media database whose use and significance in the company has been steadily increasing for years. The presentation shows this development and gives an outlook on the upcoming expansion stages towards a global solution.
Time for a deep dive! Get ready to participate in a highly interactive discussion about common DAM project challenges. During the Round Table, we invite you to share ideas, problems or processes with other users, experts, and DAM enthusiasts. You’ll have the opportunity to choose between five different tables moderated by our Summit speakers. We will kick off the conversation for you. Then you will determine the direction of the discussion.
LUNCH BREAK sponsored by Attention Solutions
DAM Smart Content: How AI Changes the Way Content is Created, Managed, Published and Consumed
The biggest power of AI is helping in and even automating content creation. Leveraging this power, custom user experiences can be created on demand in the future. This session explores ways on how to leverage AI today and tomorrow in content creation and digital asset management as well as in creating great and innovative brand experiences. It also features demonstrations of various available AI products and newest prototype projects straight out of the labs of leading AI experts.
Canto Customer Case
The Eckes-Granini Media Database Journey
Tobias Rudolf & Katja Gadanyi
Eckes-Granini Deutschland GmbH
Building and maintaining a custom build DAM can be challenging. Especially at times where technology is moving fast and users ask for an intuitive and clean interface. Eckes-Granini will show their journey moving from a custom build to cloud first-mindset. Find out what motivated Eckes-Granini to change strategy, the decision process and the goals they set themselves for implementing Canto SaaS.
Canto Customer Case
How Canto SaaS Changed Things for Zalando
What are the key advantages of using Canto SaaS and what has changed for Zalando since having Canto SaaS?
See how Zalando SE, Europe’s leading online fashion platform, is working with assets in their daily business and why they decided to switch from their previous DAM system to the Canto software as a service solution.
Make It an Experience
The democratization in design allows everyone to create better customer experiences. Automation and collaboration create the essential presuppositions and freedom for implementation.
Jack McGannon & Thomas Mockenhaupt
Workshop: InDesign Workflows
Sebastian Picklum, Canto
With Cumulus deeply integrated in InDesign, companies can speed up their media creation workflows. In this workshop, Sebastian Picklum showcases the Cumulus InDesign Client and its usage within typical scenarios. The workshop is also indented as a knowledge exchange platform for users of Cumulus and InDesign.
Workshop: Skyrocket Your Marketing Collaboration and Production Process Using 2imagine and Canto DAM
Jos Claes, 2imagine
The 2imagine Brand Portal integrated with their current Canto DAM system allows each local marketing department to create and to collaborate on marketing material created in Adobe InDesign. With the collaboration workflow, responsible marketing head offices and other stakeholders can exports print-ready PDF-files or web optimized image files for social media.
Brands become more efficient in their marketing productions with a shorter time to market, less errors and more productions in their same budget using 2imagine and Canto DAM.
Nicole Graf, ETH Zürich
ETH Library, established in 1855, is the largest public natural scientific and technical library in Switzerland and has a collection of several million digital and analog images. For many images, there is little, no or even erroneous information. This is because the data was no longer available for the original images. In these cases, researching the images requires a huge amount of effort if you are unfamiliar with the place or subject. Therefore, the ETH Library hopes for input from numerous volunteers in a unique crowdsourcing project.
Workshop: MDO & MDC Theory
Thomas Schleu, Canto
When publishing a lot of digital assets worldwide you are facing challenges such as scalability and speed of downloading. The “Media Delivery Cloud” and “Media Delivery on Premise” options for Cumulus provide highly scalable solutions when it comes to delivering your assets and images to a broad audience.
This workshop gives you technical background on how these solutions work and how they are integrating with Cumulus. It also explains how you can use both options in combination.
Workshop: Plan Now or Pay Later – Avoiding DAM Mistakes
Michael Gellner, Modula4
There is no such thing as an “out of the box” Enterprise DAM solution. Every organization has its own unique needs. To provide the most benefit, a DAM should adapt to the needs of the organization and not force the staff to adapt to the limitations of the default features and configuration. This presentation highlights the most important considerations when planning the implementation, ongoing improvement and maintenance of your DAM system, no matter where you are in the DAMs lifecycle. Real life examples will illustrate how careful planning upfront can prevent costly inefficiencies later on.
Workshop: MDO & MDC Best Practice
Alexander Nadler & Patrick Michel, Canto
The need for digital assets, e.g. for modern CMS and eCommerce systems is steadily increasing. Based on that, the requirements for supplying systems are becoming more and more challenging. To face these challenges, innovative approaches for dynamic media delivery are essential. In the workshop, practical examples and best practice approaches will show how these challenges can be mastered with Canto Cumulus in combination with the MDO/MDC.
LUNCH BREAK sponsored by 2imagine
Workshop: Introduction to Canto SaaS
Thorsten Rothenpieler, Canto
This workshop outlines the many advantages of the software as a service solution. Take a deep dive into digital asset management with Canto Saas and its feature-rich yet easy to use backend.
Learn more about the ease of use of Canto SaaS and how to upload and download assets. What editing features are available? How to share one or several assets with colleagues or external partners and customers? What is the difference between a consumer, contributor, and admin user?
Workshop: The New Attention Web Platform and Attention Video Manager
Jesper Arentoft, Attention Solutions
This is a must-see session if you are looking for a modern, fast and good looking portal solution to Cumulus. During this session you will learn more about the brand new Attention Web Platform – the most feature rich, and yet easy to maintain portal solution available for Cumulus.
We will also present Attention Video Manager – an on-premise solution to handle all kind of video and sound in Cumulus. Perfect if you have a lot of videos, but don’t wants to put them in the cloud.
Workshop: Cumulus and TYPO3 – Lessons Learned: Keep It Simple
Christoph Lauber, eCentral
The eCentral TYPO3 Cumulus Connector combines the popular content management system with the ultimate asset management solution from the market leader Canto.
At first glance, the high degree of adaptability, the variety of features and the simplicity of using Cumulus simply excludes until the Connector performs its services as light as a cloud, a lot of preparatory work and expertise is required. Performance, metadata and output format are critical to success. Three features of the Cumulus Connector eCentral has been working on over the last six months – we’re demonstrating how this can be a simplification.
Workshop: Canto SaaS Roadmap
Leslie Weller, Canto
Join this interactive session to learn about updates to Canto’s SaaS digital asset management platform and get a preview of what’s on the horizon. Come away with an increased understanding of the customer-oriented principles driving product development decisions at Canto.
We will soon announce further information on our DAM Summit agenda for 2019.